[dropcap]A[/dropcap]t the July meeting, the CMSARA membership received a report from the Board of Directors regarding the recommended adoption of an official logo representing the Association. The previously used logo was simply something constructed ad hoc years ago.
The Association’s volunteer webmaster, Frank K4FMH, presented a report he had prepared on “market branding” and the Central MS Amateur Radio Association. He said, “Our brand is derived from who we are, who we want to be and who people perceive us to be.” Using the position taken by the American Marketing Association, Frank went further in presenting the candidate logo to those in attendance. [Read more…] about CMSARA Adopts New Logo